When Humans + AI Work Together to Create Adorable Mood-Boosting Gummies

It’s official: Springboards is heading to SXSW Sydney. We’re pitching, we’re presenting, and we’re bringing our take on AI + creativity. 

Out of hundreds of startups across APAC, we’ve been chosen as one of just 23 finalists for the SXSW Sydney Pitch 2025, competing in the Enterprise, Big Data & AI category.

We’re proud to be repping creative humans in a sea of tech startups.

Check out the rest of the finalists here.

And we’ll be on stage to present findings from the Creativity Benchmark

Our co-founders, Pip Bingemann (CEO) and Kieran Browne (CTO) will also take the stage to present: AI on Acid: Breaking the Machines to Break the Mold.

This session will unveil results from Creativity Benchmark, the world’s first industry research testing AI’s creative potential, not just its logic.

Launched with partners the APG, IAA, 4A’s, One Club, D&AD, ACA and IPA, the benchmark looks at: Which models are the best at inspiring creativity? And what does that mean for the work we make?

We’ll share the findings and what this means for the industry. 

Read more about the other sessions in the Tech and Innovation track at SXSW Sydney here.

See you at SXSW Sydney.

‍

Name

Colts (Chris Colter), Managing Director, Media Strategy, Accenture Song A/NZ Australia

‍

How do you define creativity?

Originality

‍

Is AI a friend or a foe?

Copilot

‍

Name a piece of work that AI could never have come up with? 

I honestly don’t think there is an idea AI could never arrive at without the right prompts from a human working in tandem.

‍

What’s the weirdest place you’ve ever found a great idea?

In a nightmare.

‍

Favourite AI hack or use case? What do you think it is good for?

Deep research to help me answer a Springboards “fast five” survey without sounding like a novice.

‍

If you thought you knew everything about Pip and Amy's origin story, think again. We learned a ton from Vidit’s “meticulously researched biography” episode of High Flyers Podcast, featuring Springboards co-founders Pip and Amy.

In episode #218 of Vidit’s High Flyers Podcast, Pip and Amy got into some early details of their careers from meeting at a media agency (where Pip literally interviewed Amy for her first job) to building a global AI startup with two small kids, a dark sense of humor, and a shared belief that work should feel like play.

So what do you get when you mix: two agency vets with a ton of experience in creative and media shops, a redundancy or two, two small kids, and a belief that creativity is going to win out no matter how fast AI moves? You get Springboards.

This episode dives into the full journey of agency life, the chaos and challenge of startup building and lots of insights they’ve learned along the way. 

Pip is a big fan of being really good at what you’re doing right now and continuing to say yes to get doors to open for you. You’ve gotta keep evolving and learning and being open because you never know where that could lead you. 

Amy’s thought is that people often try to specialize too early. You don’t need to have one job for the rest of your life. And as Vidit added, he’s discovered his passion through trying different things. You can’t sit around waiting for your passion to find you. 

Listen in for some laughs, some insights on just taking the leap when building your product, and proof that creativity isn’t dying, the value is only going up. It’s on humans to evaluate what great creativity looks like and weed through the average content that so much of AI spits out.

Check out the podcast here: The High Flyers Podcast

🎧 Listen on Spotify

🎧 Listen on Apple

‍

Thanks again to Vidit Agarwal for the feature.

‍

‍