What happens when two laid-off ex-agency folks tinker with AI during a global pandemic? You get Springboards—an idea accelerator now used by 120+ agencies to fight creative sameness and win more pitches. In this convo with Peregian Digital Hub Director Chris Boden, Pip and Amy share how they built a startup from scratch, why AI should fuel creativity—not replace it—and how they’re helping agencies fall in love with bold ideas again.
Springboards co-founders Pip and Amy had a chance to sit down with Peregian Digital Hub Director, Chris Boden, to talk about how they went from freshly laid-off tech workers with a toddler to founders of an AI startup, changing the game for advertising agencies. Peregian Digital Hub is a self-proclaimed “gathering place for AI nerds” in Noosa, Australia, where the co-founders reside, and was a huge influence on kickstarting Springboards.
The conversation ranged from playing and tinkering with AI tools during covid times to building an MVP and learning what VC was, to today with over 100 agencies onboarded and using Springboards to supercharge their creative process. Read on for highlights from the conversation between Chris, Pip, and Amy.
If you haven’t heard, the ad industry’s got a problem. Margins are shrinking, and a big part of it is what we lovingly call the "pitching problem." Agencies are hustling harder than ever, sinking time and money into speculative work—creating entire campaigns for free just to win a client. It’s exhausting, expensive, and honestly, kinda soul-crushing.
That was the impetus for Springboards, the platform that puts creativity back in the driver’s seat without losing the human spark. Built by ad-world veterans, Springboards is an idea accelerator designed to speed up the creative process without watering down the magic. Think of it as your new brainstorming buddy, helping with everything from strategy to killer concepts.
Here’s what makes us tick:
Springboards isn’t just helping agencies work smarter—it’s flipping the script for teams and entire agencies:
We’re not stopping here. With plans to continue growing globally and a laser focus on fighting creative entropy (aka the soul-sucking sameness that kills good ideas), Springboards is on a mission to keep creativity alive and well.
Our promise? To keep pushing boundaries and helping the world’s creatives do what they do best: make weird, wild, wonderful things happen. Check out the full interview here for more insights.
Ready to rethink how you work? Join the Springboards revolution, and let’s keep creativity where it belongs—in human hands. Request a demo today at https://springboards.ai/#demo.