A creative tool to inspire,
not give you the answers.

A purpose-built AI tool for advertisers and marketers. Designed for creative workflows and optimised for variation to speed up the leap to stronger ideas.

New product. Same obsession: creative variation.

Most AI models narrow toward the most likely answer. Springboards is designed to widen the field. We measured output diversity by embedding responses and visualising them in 2D space. For common advertising and marketing tasks, our responses covered 10–30x more creative territory than leading general-purpose LLMs.

Variations in campaign concepts

4 icons of top AI models in a row. From the left is Springboards, Gemini, Claude and ChatGPT
Graph showing variations in campaign concepts for Nike between Springboards and other AI modelsGraph showing variations in campaign concepts for Apple between Springboards and other AI modelsGraph showing variations in campaign concepts for Gatorade between Springboards and other AI models

CREATIVE AI IN ADVERTISING

We’re creatives who learnt to code. Not coders who learnt about creativity. We exist to keep people in the creative equation, and our promise is to help you get places you wouldn’t go alone by building tools that spark ideas, not dictate them.

our story

what people say

“Maybe a Human x Springboards AI = the modern strategy team?”

Headshot of Tom Roach

Tom Roach

VP Brand Strategy, Jellyfish, part of the Brandtech Group

“Springboards is what AI in creativity should be, supporting and accelerating humans, not replacing them.”

Headshot of James Hurman

James Hurman

Founding partner, Previous Unavailable

“Springboards is like a great tennis partner, constantly returning ideas and sharpening your process.”

Headshot of Chuck McBridge

Chuck McBride

Founding partner & Executive Creative Director, Cutwater

“A revolutionary creative model built by people who truly understand the art and science of strategy.”

Headshot of Zoe Scaman

Zoe Scaman

Founder, Bodacious

Used by marketers and AGENCIES everywhere

features

Unlock stronger creative thinking. Built for:

Customisation

Design tools around your briefs, channels and standards. Make Springboards think the way your agency thinks.

Variation

Springboards is wired for inspiration, not safe outputs. More creative variation. Way less same.

Collaboration

Tear down silos and build together. From chat to canvas, your team thinking in one connected space.

Ideation

A sparring partner designed to push and surprise you. Process the challenge. Distill the opportunity. Make it stronger.

learn more

Spark your first idea in minutes

  • Sign up solo or invite your team

  • Create a profile and new project

  • Start playing and spinning up campaign ideas

SPARKS FROM OUR AI EXPERTS