From Agency Life to AI Startup: Pip & Amy’s Origin Story on High Flyers Podcast

August 8, 2025

A fresh look at our co-founders, Pip & Amy's origin story and how they turned redundancy & AI into Springboards. An AI platform built for agencies, by agency vets.

If you thought you knew everything about Pip, Amy, and Kieran’s origin story, think again. We learned a ton from Vidit’s “meticulously researched biography” episode of High Flyers Podcast, featuring Springboards co-founders Pip and Amy.

In episode #218 of Vidit’s High Flyers Podcast, Pip and Amy got into some early details of their careers from meeting at a media agency (where Pip literally interviewed Amy for her first job) to building a global AI startup with two small kids, a dark sense of humor, and a shared belief that work should feel like play.

So what do you get when you mix: two agency vets with a ton of experience in creative and media shops, a redundancy or two, two small kids, and a belief that creativity is going to win out no matter how fast AI moves? You get Springboards.

This episode dives into the full journey of agency life, the chaos and challenge of startup building and lots of insights they’ve learned along the way. 

Pip is a big fan of being really good at what you’re doing right now and continuing to say yes to get doors to open for you. You’ve gotta keep evolving and learning and being open because you never know where that could lead you. 

Amy’s thought is that people often try to specialize too early. You don’t need to have one job for the rest of your life. And as Vidit added, he’s discovered his passion through trying different things. You can’t sit around waiting for your passion to find you. 

Listen in for some laughs, some insights on just taking the leap when building your product, and proof that creativity isn’t dying, the value is only going up. It’s on humans to evaluate what great creativity looks like and weed through the average content that so much of AI spits out.

Check out the podcast here: The High Flyers Podcast

🎧 Listen on Spotify

🎧 Listen on Apple

Thanks again to Vidit Agarwal for the feature.

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