Springboards to Pitch and Present at SXSW Sydney 2025

Name

Colts (Chris Colter), Managing Director, Media Strategy, Accenture Song A/NZ Australia

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How do you define creativity?

Originality

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Is AI a friend or a foe?

Copilot

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Name a piece of work that AI could never have come up with? 

I honestly don’t think there is an idea AI could never arrive at without the right prompts from a human working in tandem.

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What’s the weirdest place you’ve ever found a great idea?

In a nightmare.

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Favourite AI hack or use case? What do you think it is good for?

Deep research to help me answer a Springboards “fast five” survey without sounding like a novice.

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If you thought you knew everything about Pip and Amy's origin story, think again. We learned a ton from Vidit’s “meticulously researched biography” episode of High Flyers Podcast, featuring Springboards co-founders Pip and Amy.

In episode #218 of Vidit’s High Flyers Podcast, Pip and Amy got into some early details of their careers from meeting at a media agency (where Pip literally interviewed Amy for her first job) to building a global AI startup with two small kids, a dark sense of humor, and a shared belief that work should feel like play.

So what do you get when you mix: two agency vets with a ton of experience in creative and media shops, a redundancy or two, two small kids, and a belief that creativity is going to win out no matter how fast AI moves? You get Springboards.

This episode dives into the full journey of agency life, the chaos and challenge of startup building and lots of insights they’ve learned along the way. 

Pip is a big fan of being really good at what you’re doing right now and continuing to say yes to get doors to open for you. You’ve gotta keep evolving and learning and being open because you never know where that could lead you. 

Amy’s thought is that people often try to specialize too early. You don’t need to have one job for the rest of your life. And as Vidit added, he’s discovered his passion through trying different things. You can’t sit around waiting for your passion to find you. 

Listen in for some laughs, some insights on just taking the leap when building your product, and proof that creativity isn’t dying, the value is only going up. It’s on humans to evaluate what great creativity looks like and weed through the average content that so much of AI spits out.

Check out the podcast here: The High Flyers Podcast

🎧 Listen on Spotify

🎧 Listen on Apple

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Thanks again to Vidit Agarwal for the feature.

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Who are you?

Chuck McBride, CCO & Founder, Cutwater Agency

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How do you define creativity?

It’s the act, the will, and the want to make something absolutely wonderful for everybody to enjoy. It’s about showing that you really care about the process, the work, and the people you’re giving it to. And wanting to make a difference in people’s lives.

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Is AI a friend or a foe?

AI is a friend, at the beginning.

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Name a piece of work that AI could never have come up with? 

Any John Coltrane song.

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What’s the weirdest place you’ve ever found a great idea?

In an argument.

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Favourite AI hack or use case? What do you think it is good for?

Right now it is better to search with AI and not google. Simple way to up your game.

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