Fresh sparks for creative brains
Pip Bingemann explores the making of “The Dangers of AI”, how AI convergence is quietly killing creativity, and why protecting originality matters more than ever.
Springboards latest experiment: The Dangers of AI. A new creative piece exploring the dual reality of AI, accelerating outputs while quietly killing creativity.
Insights
Fast Five is our rapid-fire interview series, 5 questions, 5 minutes. Next up, Chris Turney shares sharp insights on creativity, advertising, AI and more.
In this take on Super Bowl 2026, Creative minds Geoffrey Sexton and Carolyn Murphy ask the real question: where was the risk behind all that shine?
Fast Five is our rapid-fire interview series, 5 questions, 5 minutes. Next up, Zoe Scaman shares sharp insights on creativity, advertising, AI and more.
Fast Five is our rapid-fire interview series, 5 questions, 5 minutes. Next up, Matt Hermann shares sharp insights on creativity, advertising, AI and more.
Events
Amy Tucker explains why most LLMs are not bad, just boring. LLMs optimise for the most likely answer, making them probability machines, not creative machines.
Springboards has launched Experiments, a new place to showcase unconventional and creative uses of AI. Free to use, open to all, and built to spark new ideas.
In the news
A new Springboards study shows popular AI tools like ChatGPT, Gemini & Claude perform similarly on creative tasks, no single “best” AI for advertising creativity.
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